The Buy Grid Model Essay -- Business Administration

The buy grid model is a version of a supposition developed as a general model of rational organizational design making, explaining how companies make decisions (Dwyer and Tanner, 2006). The buy-grid model has three components, which are the buy-phases, the buy-class (buy situation) and the acquire centres.The buy-phasesOrganizational buying behaviour can be described by using the buy-phases (Dwyer and Tanner, 2006) which helps in the explanation of the various steps that are involved in a characteristic organizational purchase decision making process. measuring stick 1, need recognition the organizational buying process is a form of problem solving resulting from a buying situation that is created when someone (the purchasing manager, the consulting manager or as regulatory requirement) in the organization recognizes a problem that can be work out through some buying action so that the discrepancy between a desired outcome and the prevailing situation can be resolved. Step 2, def ining the product-type needed the organization needs to identify the type of product/service that can help solve the problem.Step 3, developing detailed specifications by and by defining the type of product or service that can be used to solve the problem, a detailed specification is drawn.Step 4, search for certifiable suppliers the organization needs to look for the information of supplier from the diverse channel such as Internet webpage, fairs, network associates, etc.Step 5, acquisition and summary of proposals after having all the information from the relevant suppliers, the organization should analyse the information according to their criteria and standard.Step 6, evaluation and selection of a supplier the evaluation represent of the process could involve the p... ...ent a select meta-analysis of organization buying behaviour research. Journal of business researchOlav Jull Sorensen (2009) Formation, Organisation and Management of the (Global) Value chain of mountains I a Theoretical PerspectivePhilip Kotler Kevin Lane Keller (2009) Marketing Management, 13th edition, Pearson Prentice Hall, pg 61-62Robert, F. Dwyer, and John F. Tanner. (2006) Business Marketing connecting strategy, relationship and learning McGraw-Hill Education, tertiary edition. Page 71Schiffman, Leon G Kanuk, Leslie Lazar Hansen, Hvard (2008) Consumer doings A european outlook Pearson Education limitedSolomon, Michael R Bamossy, Gary Askegaard, Sren Hogg, Margaret K (2010) Consumer Behaviour A European perspective 4th edition.Svend Hollensen (2003) Marketing Management a relationship approach, FT Prentice Hall Financial Times, pg 9-10